Wednesday, February 07, 2007

Jobs on Music: Pandering or Profound

I can't tell if Steve Jobs' latest rant against the music industry is simply pandering to the masses while whining about the European regulators, or if the "DRM will likely never work" sentiment is sincere. My first two thoughts are:
  • Convenient excuse provided for not inviting others to the table: If it's broken, then we can't fix what we don't own...
  • Instead of whining/blogging, go do some market research or broker a limited-scope deal. Maybe even run a trial and charge a premium for unlocked content (e.g. $0.99, or $1.49 for DRM-free)...