- Find a PhD student in psychology.
- Assign a thesis wherein said student is expected to spew forth a new and innovative management theory.
- Faculty review: Ignore the fact that the great majority of these theories work by way of generalization and over-simplification, and therefore ring just as true as the predictions of your average Ren-Fest midway fortune teller.
- Partnering and Profit: Many of these amazing systems go on to become books and even seminars, it's absolutely staggering. Now, to make this work you need a nifty chart and a self-test that allows folks to assign themselves to one of your neatly-defined and mostly useless categories.
In the real world, these generalized categories (e.g. types of motivation, types of interpersonal interaction, etc.) are actually variable and highly situational. But, you can't sell a book that says that...
